Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business. Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today. Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder. Tech for Non-Techies is for: - Leaders in corpo ...
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248. Q&A Episode: How to Keep Tech Teams On Track Without Micromanaging
15:28
15:28
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15:28Here are the listener questions Sophia Matveeva answers in this episode: What should I be asking in product meetings if I don’t have a technical background? I’m leading a digital transformation initiative, but my tech team keeps telling me things take longer than expected. Should I push back? How? How do I know if I need a technical co-founder, or …
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247. Million-Dollar Misunderstandings: How to Fix Tech-Business Disconnect
21:58
21:58
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21:58Companies invest millions in tech projects every day. Some deliver remarkable returns while others crash and burn, wasting fortunes and careers. The deciding factor? Rarely the technology itself—it's the disconnect between technical implementation and business objectives. In this episode, you'll learn a proven system for bridging this expensive gap…
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246. 5 Types of Innovation Leaders: From Nonsense to C-Suite
22:26
22:26
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22:26Some "Heads of Innovation" are glorified event planners while others transform entire businesses. In this episode, you'll learn how to identify which type of innovation leader you're dealing with and what that means for your career or business. This episode is for you if you: Want to pursue a career in corporate innovation Are a founder pitching to…
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Start-up failure is never pleasant, but did you know you can actually make more money and be more successful as a result? In this candid, no-nonsense episode, you'll learn exactly what to do when your venture doesn't make it. This episode is for you if you: Run a company Are thinking of starting one Are thinking of joining one Are in the midst of a…
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If you're a non-technical founder or corporate innovator, you've likely heard the myth: venture capital is exclusively for bankers or coders. Promise Phelon shatters this misconception completely. In this episode, Promise shares how she used her experience as a non-technical founder to become a successful venture capitalist - without writing a sing…
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243. How to Work with Developers: A Guide for Non-Technical Leaders
30:34
30:34
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30:34If you're a non-technical founder or leader, you might find developers frustrating to work with. (They also think the same thing about you) Developers resist quick changes, seem annoyed by status meetings, and always want the most expensive equipment. That's not because they are prima donnas. This episode will explain why developers work so differe…
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242. Big Tech vs Little Tech: What Non-Technical Leaders Need to Know
21:31
21:31
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21:31What’s good for Big Tech isn’t always good for Little Tech, and vice versa. In this episode, we’re breaking down the key differences between these two worlds and what they mean for you. Listen to learn: Which Big Tech lessons don't apply in Little Tech and vice versa. The unique advantages (and pitfalls) of working in Big Tech vs Little Tech. How t…
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241. The 8 Types Of People You Need In Your Network
34:29
34:29
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34:29Have you noticed how some people seem to know exactly the right person to call when they need something? That's not luck - it's strategic networking. If you're an innovator with ambition, you need to build your network strategically. This episode will help you plan whom you need, why you need them and how to find them. Listen to learn: The 8 catego…
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240. What Non-Technical Innovators Need To Do About DeepSeek
19:36
19:36
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19:36DeepSeek is a new AI that's 44 times cheaper than ChatGPT and completely open-source. While tech blogs obsess over the technical specs, there's a bigger story for non-technical innovators that no one else is talking about. In this episode, you'll discover the hidden opportunities DeepSeek creates for founders and innovators who don't code. Listen t…
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Do you really need a co-founder? There's intense pressure in the startup world to find co-founders, but the data tells a surprising story. MIT research shows that solo founders are actually more than twice as likely to succeed compared to teams, while Harvard research reveals that 65% of high-potential startups fail due to co-founder conflict. In t…
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238. The Secret To User Growth: Turn Features Into Stories
20:20
20:20
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20:20Want to know how Apple turns technical features into stories that make people line up around the block for new products? In this episode you will learn the 3 step product storytelling framework that transforms complex features into benefits users love. Every successful tech company has mastered the art of product storytelling, so if you want your i…
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237. Introduction to crypto for smart beginners
36:49
36:49
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36:49Cryptocurrency is becoming a bigger financial and political force in our world, especially after Donald Trump's return to the White House. This is why smart people who want to have an impact in the world need to learn about it. But, learning about crypto is difficult, because the loudest voices are devout crypto evangelists and hardcore libertarian…
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236. Combining Creativity with Data: Inside the Future of Journalism at the FT
32:24
32:24
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32:24What does it mean to evolve your career in the Digital Age? Meet Janina Conboye, a Financial Times journalist who added data skills to her storytelling talent. This episode is a masterclass in smart career transitions. Listen to learn: What data journalism actually is and why top news organisations are investing in it How to think strategically abo…
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235. Plan Your 2025 Like a CEO: the Jeff Bezos approach
19:43
19:43
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19:43In a recent interview, Jeff Bezos shared that big leaders must "identify the big ideas, enforce tough execution, and grow the next generation of leaders." In this episode, I'll show you exactly how to apply that CEO-level thinking to your own career in 2025. You will learn: The four-step methodology to annual planning that works How simple plans ge…
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234. 2024 Reflections: Are You the CEO Your Career Deserves?
15:40
15:40
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15:40Do you think year-end reviews are just about listing what you did? Think again. In this episode, you'll learn how to assess your year like a CEO - because whether you're a founder, innovator or investor, you're running the company of YOU. Most people focus on activities - meetings attended, features shipped, deals analysed. But real leaders focus o…
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233. How AI changed tech entrepreneurship and investing in 2024 and what’s to come
24:25
24:25
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24:25Think AI is just about adding chatbots to your business? Think again. In 2024, AI has completely transformed who can build tech companies and how they're funded - but there's also dangerous hype that's already landing companies in legal trouble. We're in what economists call 'The Middle Times of AI' - a messy period where massive opportunity meets …
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232. Why Governments Are Tech's Most Powerful (and Overlooked) Innovators
21:23
21:23
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21:23Think Silicon Valley was built by brilliant founders and venture capital? Think again. Governments have been the secret force behind every major tech breakthrough - and understanding this could be crucial for your success, whether you are an innovator or an investor. Economist Mariana Mazzucato 's groundbreaking book "The Entrepreneurial State" sho…
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231. Why Hardware is Hard (And When It's Worth It): Lessons from Apple, Tesla & Nvidia
16:31
16:31
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16:31Every time a founder with a hardware idea comes to me for advice, I tell them they're choosing one of the toughest paths in tech. But sometimes, that path leads to trillion-dollar success stories. In this episode you'll learn from three stories of hardware innovation: Apple, Tesla and Nvidia. Apple had to spend $175 million to fix an iPhone problem…
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230. Starbucks vs LEGO: A Tale of Two Digital Transformations
21:02
21:02
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21:02Why do some companies nail digital transformation while others just waste millions? In this episode you'll learn from two very different case studies: Starbucks and Lego. The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, LEGO transformed from a wooden toy maker into a digital…
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229. The $50,000 Mistakes These Founders Almost Made (And How They Avoided Them)
14:02
14:02
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14:02Listen to learn: How smart innovators test ideas before burning $50,000+ on development. The common tech traps that trip up even experienced leaders. Practical ways to avoid expensive development mistakes. Real stories from innovators who saved thousands by pivoting early. Timestamps 00:00 Introduction 01:11 Avoiding Expensive Mistakes 02:53 Lesson…
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228. Why Smart Leaders Prototype First, Strategise Later
12:30
12:30
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12:30If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that. In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too. You'll learn: - Why your 50-page strategy doc is worth less than a tested na…
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227. How to Use AI in Product Development: A Non-Techies Guide
16:46
16:46
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16:46If you have an idea for an app or a tech business, you can now make a test product in just 15 minutes using AI tools. But, you have to know how to use them wisely, so you don’t make pretty products that nobody wants. Listen to this episode to learn: - The sweet spot for using AI in product development (from drafting specs to analysing user feedback…
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226. Tech Stacks Made Simple: What Non-Technical Innovators Should (and Shouldn't) Do
11:15
11:15
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11:15Have you ever wondered about how to work with developers effectively without becoming one yourself? It all starts with five simple, non-technical questions. In this episode, you'll learn what you need to bring to the table for your developers to build a great tech stack. Timestamps 00:00 Introduction 03:12 Understanding the Tech Stack 06:05 Bringin…
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225. How To Get ROI From A Tech Conference
14:50
14:50
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14:50You can get your dream job, your dream client or your ideal investor at a tech event. But, going to a tech conference can also be a spectacular waste of money. So how do you get the former and avoid the latter? Listen to this episode to find out. Timestamps 00:00 Introduction 02:00 Why you should go to conference events 02:59 Conferences are a seri…
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224. MVPs, Milkshakes & Corporate Innovation
31:24
31:24
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31:24How do you make something completely new? And does the process differ if you’re in a tiny start-up or a tech giant like Google? Listen to this episode to find out. You will learn from Maria Fernandez Guajardo, Senior Director of Product Management for Gmail at Google. You'll learn the framework behind what makes a good Minimum Viable Product, the p…
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